Birth of BellaSera.
Everyday in this industry is a mental battle of showing up for yourself and your own ideas, and I truly never believed I’d have enough talent or knowledge or individual perspective to be able to create something for or beyond myself. Everyday is full of learning and this venture is a testament to putting my fears aside and just allowing myself to create and operate out of pure passion and affection, in the hope that it brings any amount of joy and value to others as it does nurturing myself.
BellaSera is an independent brand created by Isabella Marchese, hand designed, made and shipped from Western Australia.
After studying a Bachelor of Design, specialising in Fashion Design at Curtin University, and graduating in September 2024, I’ve been working on finding and creating my personal image and voice to carry into a brand that reflects myself, my passion and my values. Quality, sustainability, hard-work, original designs, simple processes and a genuine love of creating - the baseline of my identity as a designer and as a person. I hope this is what the brand is able to advocate and communicate to the contemporary fashion industry, consumers, supporters, collaborators and friends alike.
